There is a saying that a picture is worth a thousand words. If that is the case, perhaps it is also true that a video is worth ten thousand, at least when it comes to online videos from sites such as YouTube. It is estimated that by 2017, 74 percent of all Internet traffic will be videos of some sort. Following this trend will become a virtual requirement for many small businesses, particularly ones situated in a highly competitive market. Once you take the time to produce and perfect your promotional YouTube video, there are steps you can take to help it become indexed on the search engines and thus viewed by more potential customers. Master them and you might just be the next up-and-coming business.
1. Do Your Keyword Homework
If you don’t know what people are looking for, you can’t provide it. That’s why you need to find out what keywords and phrases people are entering into the search engines that may be relevant to your video. The best way to figure this out is to do some experimenting. For example, if you own a dog grooming shop, think of phrases that Internet users might enter into Google such as “L.A. pet boutique,” “Los Angeles dog salon,” etc. Stick with the ones that net you the most results.
2. Put Some Thought Into Naming Your Video
Believe it or not, the name you put on your video can help you rise in the SEO rankings. For better results, be sure to include some keywords from your homework above. Before you upload the video, give it a moniker that describes it such as “DogGroomingLosAngeles.mpg.” The file will still have a more abstract computerized name, but that’s not what your customers will focus on.
3. Use Relevant Phrases to Tag Your Video
The tags you choose should be as descriptive as possible. Think of them as your chance to introduce yourself to the search engines. Therefore, use every opportunity you can to describe your grooming business. At the same time, keep your content and titles as readable as possible for users. If you get stuck for ideas, poll your friends and ask them what terms they would plug into a search engine that are related to what your business does.
4. Use “Close Captions”
It doesn’t take a lot of extra time to transcribe your video and write captions for it. Doing so can boost the amount of content that can be intercepted by search engines. What’s more, it gives your potential customers yet another way to interact with you and your business.
5. Categorize Your Video
Some search results are category-specific. If you want them to pick up your video and put it into your customers’ view, make sure you place your YouTube message in the proper compartment. Your dog grooming salon, for instance, would fit neatly into the “pets and animals” designation.
An estimated one billion people use YouTube, with 300 hours of video being uploaded every minute. With statistics like that, it’s a no-brainer that you want to get in on the Internet video craze. With a little careful planning and a small time investment, you can help raise the videos rankings in the SERP’s. After all, that’s what it’s all about.