You might feel like you’re on a constant roller coaster as a Los Angeles-based business owner. With a diverse potential customer population in constant flux, a widespread geographical area and stiff competition, the action never seems to stop. You need some ways to market yourself to the millions of L.A.-based people who could benefit from your products and services.
As is the case throughout the Internet, you can’t overlook the importance of SEO in Los Angeles. An acronym for search engine optimization, SEO involves creating a site that is user-friendly, easy to navigate, attractive and above all considered an expert source by the search engines. Using keyword-rich content is the best way to do this, and in turn will boost your rankings and draw potential customers toward your business. The more you can customize your content to what customers are looking for, the more successful your SEO in Los Angeles will become.
Social Media Opportunities
Twitter and Facebook:
Humble and even trivial though it may seem, these two social media giants can actually help you boost sales. Make yourself known to countless L.A. customers by sending regular posts, tweets and photos about your local company. As you start getting likes and follows, don’t forget to engage with your fan base. And remember, the more people you follow and the more you open up to others, the more people will participate on your feed, creating the kind of advertising that money can’t buy.
Your competitors are also using social media, but what exactly are they doing and what results are they getting? Find out by using Facebook’s businesses to watch feature on their business pages. Once you know what’s working – and what’s not – for your rivals, you can benefit.
Pinterest and Instagram:
Photo images can also be a major customer attractor. Just ask the millions of people who have already made Instagram their own or “pinned” images on Pinterest. Share images of your products and infographics to these sites and link them to your website. Create the potential for amazing results.
Since you are already paying for a website, put it to work for you as well. Through the use of your social media pages, sponsor photo and video contests that have the potential to go viral and link them back to your website in some way. You can create a landing page that will bring visitors to your website, while simultaneously building a database of contest entrants.
If you want a more personable approach to networking, consider sponsoring a booth at a trade show or being the lead sponsor at an event. This will give you the opportunity to talk to potential customers face-to-face and engage them on a whole new level. And don’t forget to encourage your new friends to share their experience with you on social media. You can never have too many leads!
Perhaps the most important marketing strategy isn’t really a strategy at all; it’s more of a mindset. With business practices and technology changing at warp speed, you can’t afford to be stodgy. Keep your ear to the ground and embrace new marketing developments as they happen. While not all of them will be successful, you will definitely set yourself up as an innovator at a time when being at the forefront is crucial.