One of our favorite pastimes seems to be complaining about ads: how many there are, how annoying we find them, etc. Even so, companies continue to employ ads as a strategy to get people to buy their products for a reason: They are effective. After watching just one showing of a Super Bowl commercial, consumers are 6.6% more likely to buy the product. With those statistics, you too will probably purchase ads to promote your business at some point.
When it comes to ads, you have many options, from fancy television productions to radio, bulletin boards and billboards. Feel free to use any or all of these, but don’t forget the power of promoting your company online. Doing so is particularly necessary in a bustling metropolitan market such as Los Angeles. One of the best ways is through Google AdWords. AdWords is a program that businesses like yours can use to make and control their own advertisements. Once you create an ad, it is displayed in Google’s search engine results pages (SERPS), on partner sites that have AdSense or the Google display network. You can either pay per click or per thousand impressions on your ad.
AdWords is a very effective tool that you can keep in your business promotion arsenal, but don’t limit yourself to using it to the exclusion of other strategies. If you already have an organic SEO campaign going, by all means don’t shut it down. This method of driving traffic to your site via content that you write and links to your site that you place on compatible web pages can work hand in hand with AdWords to enhance the quantity and quality of customers who eventually click through to your page. Succeeding in business is a challenge for anyone, particularly if you’re operating in the busy Southern California area with loads of competition. Therefore, use traditional advertisement, word of mouth, organic SEO and AdWords to stack the deck in your favor.