As an entrepreneur, your job is to set yours apart from your competitors if you want to succeed. If you have a brick-and-mortar store, you probably already have taken pains to organize your products in an appealing manner and make your signage and other advertising compelling and attractive to prospective customers. It is just as crucial that you distinguish yourself if you also operate online. One of the best ways is by having content that is unique to your website and immediately grabs the reader’s attention, urging him or her to click through to your site and ultimately buy what you are offering.
What makes good website copy? As with any other form of written information, it should be clear and accurate. No one will purchase a product if the information about it is confusing. Much like the papers you were asked to write in high school or college, achieving precise, on target information often involves careful and thorough research on your part. Although it requires some intellectual elbow grease, the results are worth it when the customers start rolling in. Although it might be tempting to cut and paste someone else’s content because it so elegantly captures what you want to say, this practice will get you removed from the search engines. Follow the same rules of ethics your high school English teacher ingrained in you.
Another must is that you update your content on a regular basis. No one responds to old news, and the Internet is so dynamic that it is literally changing by the minute. That means that it is incumbent on you to keep your content fresh and relevant. Highlight new specials; adjust your copy with the season. Whatever you decide, take steps to make a regular customer’s experience different most of the time he or she enters your website.
Use the vehicle of your web page to let your followers know some interesting things about you and your business. When and why did you form it? What marketing techniques have you used in the past to appeal to customers? What challenges has your company overcome? What are the highlights, and perhaps even the lowlights, of your history? Do you have any compelling personal details that will endear you to potential customers or make you stand out from the rest?
Although you may have a lot of interesting, funny and compelling things to say on your web page, don’t lose sight of basic organization. Rambling and wandering from subject to subject will confuse and ultimately bore your readers, causing many of them to surf to another site. Set up category pages to make it easier for viewers to see what you have to offer. The more comprehensive and organized your copy becomes, the better your chances that other websites will send their links to you.
Customers are constantly looking for the best, the boldest and the most innovative businesses. Ensuring that your website content is snappy, precise, alluring and interesting will help you to set your enterprise apart from and above the rest. Isn’t that what you need to succeed? Take steps to optimize your web copy today!